Brand Storytelling: Lessons We Can Learn From Large & Small Brands

Brand Storytelling
5/5 - (1 vote)

Brand storytelling is described as a process that includes developing an authentic and meaningful narrative around your brand’s core values and purpose. In this article, you will find many examples of brands large and small who have successfully told their stories in powerful ways.

In this article, you’ll find out how AI-powered software can help with the creative process of developing compelling content. The technology has already been adopted by some large companies, but it’s still in the early stages right now.

Must Read, Create A Content Strategy That Drives Conversions


Why Do Brands Stick To Traditional Methods When Digital Is Penetrating Every Corner Of Our Lives?

Traditional methods are often used by brands because they are proven to work but Digital marketing has allowed for new and innovative methods to be used more often, Hiring a company may be advantageous in situations like storytelling if you are unsure how to use it, and Incrementors digital marketing and social media company can provide you with that.

Stories are a great way to engage customers and make them feel like they are a part of the brand. They can also help create a connection between the brand and its customers. Here are three examples of how storytelling has been used successfully by brands large and small: Nike’s “Just Do It” campaign, Airbnb’s “Belong Anywhere” campaign, and Pepsi’s “The Truth About Sugar” campaign.

Nike’s “Just Do It” campaign is one of the most well-known stories in marketing history. The campaign was created in 1984 and focused on motivating people to achieve their goals. The video series “Nike+” was also launched as part of the campaign. The series allowed people to share their stories about how Nike had helped them achieve their goals.


What Are Some Examples Of Effective Storytelling And Why Do They Work?

brand storytelling

There is no one definitive answer to this question, as what works for one brand might not work for another. However, some common themes that appear in successful brand storytelling include: making a connection with the target audience, using humor and irony, and using visual imagery to convey messages. Below are a few examples of brands that have successfully used storytelling to build their relationships with customers and generate awareness: Nike, Hershey, Coca-Cola, Ford Motor Company.

Nike is one of the most well-known and successful brands in the world. Its story begins with its founder, Bill Bowerman, who was passionate about creating a shoe that would be both comfortable and stylish. Nike’s early marketing efforts focused on radio ads and print ads. In 1971, Nike introduced its first TV advertisement featuring Michael Jordan. Over the years, Nike has created many memorable commercials, including “Just Do It,” “The Dream,” and “The Window.” Nike’s story has been told through its advertisements and its product line.

Hershey’s story is also well-known. Founded in 1894 by William Wrigley Jr., Hershey began as a small candy company in Pennsylvania. It grew rapidly during the 1930s and 1940.


What Are Some Examples Of Ineffective Storytelling And Why Do They Fail?

There are many different types of storytelling, but all of them share a common goal: to tell a story that will engage the reader and make them want to learn more. Unfortunately, many businesses use ineffective storytelling techniques that tend to fall into one of four categories: explanations, confessions, metaphors, or stories. Explanations are often used to provide background information on a product or service. 

However, they can be dry and tedious to read. Confessions are great for breaking the ice with clients or customers, but they can also be clich�d and formulaic. Metaphors are effective when used sparingly, because they can be hard to understand if used too often. Stories are the most popular form of storytelling, and they’re usually well-done. However, some stories can be too emotional or sentimental for some audiences, and others can be confusing because they’re not easy to follow.

The key to using any type of storytelling is to find the right way to connect with your audience. If you use an ineffective technique, chances are you’ll lose customers or clients. So before you start writing your next blog post, make sure you assess which type of storytelling will work best for your audience and use that approach instead.


How Can We Use Digital Tools To Tell Brand Stories?

Digital Tools for branding

Digital tools can be used to tell brand stories in a way that is both personal and engaging. 

Here are some examples from brands large and small:

  1. Nike has been using digital tools to create narratives about its athletes for years. One example is the “Just Do It” campaign, which tells the story of an underdog athlete who overcomes obstacles to achieve success.
  2. Starbucks has been using digital storytelling to connect with customers on a deeper level. One example is the “My Starbucks Story” campaign, which asks customers to share their experiences at Starbucks. This campaign has generated more than 50 million stories from customers around the world.
  3. Ikea uses digital storytelling to connect with its customers on an emotional level. One example is the “Ikea Stories” campaign, which tells the stories of everyday people who have chosen Ikea furniture as their home furnishing solution. This campaign has generated more than 11 million interactions with customers around the world.


Digital storytelling can be useful for brands of all sizes and industries. By using digital tools to create engaging narratives, brands can build stronger relationships with their customers with the help of digital tools and digital marketing, Incrementors is reputable digital marketing agency that can help you to do the same.



As a business owner, you know that storytelling is one of the most important elements of your marketing strategy. Whether you’re a small business or a large corporation, telling stories that resonate with your audience is key to success. In this article, we’ve compiled 10 brand storytelling examples from some of the largest and smallest brands in the world. By studying these examples, you’ll be able to learn how to create powerful stories that will help your business reach its goals.


Author Bio

Kristin Harper is Incrementors’ Marketing Manager and Head of Growth at Incrementors. Incrementors is a multi-award-winning digital marketing agency that assists clients in growing their businesses online by increasing traffic, leads, and sales. Incrementors specializes in providing clients with customized, tailored online marketing solutions that are highly specific to their needs.

Leave a Comment

Your email address will not be published. Required fields are marked *