How To Use Instagram To Drive Traffic to Your Website

Instagram To Drive Traffic
5/5 - (1 vote)

Instagram is a popular social media platform used by people to share photos with their friends and family. Instagram is also used as an advertising tool, so companies might want to use Instagram to drive traffic to their website. Before you start using Instagram for business, it’s important that you figure out the best ways to use your account in order to reach your goals.

Must Read, Brand Storytelling: Lessons We Can Learn From Large & Small Brands


With more than 800 million active users, Instagram is a well-known social networking site. It’s a great way to share photos and videos with your followers, and it has the added bonus of driving traffic to your website. Here are five tips for using Instagram to drive traffic to your website:

  1. Share your latest blog posts on Instagram. People will want to see what you’ve been up to, and it will give them another reason to visit your website.
  2. Use hashtags to drive traffic to your website from Instagram. Make sure to use relevant hashtags so that your followers can find your content easily.
  3. Use images that are relevant to your topic. If you’re writing about fashion, for example, use images of clothing or accessories.
  4. Share images that promote your brand or product. This will show people that you’re interested in their interests and make them more likely to buy from you or recommend you to friends.
  5. Use creative content to stand out from the crowd. Don’t just post the same old photos of you and your friends; try something new and unexpected!


Why Instagram is a Great Social Media Platform To Drive Traffic To Your Website

Instagram is a great social media platform to drive traffic to your website. 

First of all, Instagram has a very engaged audience. According to a study by SocialBakers, 76% of Instagram users visit the site at least once per day. This means that your potential customer is there, and they are likely interested in what you have to offer. 

Second, Instagram is also a great way to build brand awareness. According to a study by eMarketer, 67% of people who follow a brand on Instagram also follow the brand on other social media platforms. This means that you can reach a large audience with the help of top social media marketing agencies.

Lastly, Instagram is great for generating leads and sales. A study by ConvertKit found that 86% of shoppers start their buying journey on Instagram. This means that you can capture leads and convert them into customers very easily through Instagram marketing.


What Type of Content to Post On Instagram?

instagramm posts

There is no one-size-fits-all answer to this question, as the best content for your Instagram account will vary depending on your audience and website content. However, some tips on how to use Instagram to drive traffic to your website include posting images that promote your website or blog, creating attractive and shareable content, and using hashtags to increase visibility.

Additionally, the type of content that is most effective for Instagram can also vary between platforms and your website. For example, on Pinterest, you might focus more on products or services, while on Instagram you focus more on lifestyle posts. Also, making a point to include text in your image—either with captions or within the image itself—can really help to increase your post’s engagement. It’s important to have a strategy for each platform so that you can be sure you are driving the right traffic but is you are not sure how to drive your target audience then the best social media management company can provide you with exactly that.  


How Can I Increase My Post Engagement?

As mentioned previously, maximizing engagement requires careful planning and strategic use of all available social media platforms (and other online marketing channels).


Promoting Your Instagram Page Using Hashtags

instagram hashtags c

Instagram is a powerful social media platform that can be used to promote your website. By using specific hashtags, you can help drive traffic to your site from Instagram users. 

Here are some examples of popular hashtags to use on Instagram: #branding #webdesign #marketing #influencer #business #smallbusiness #blogger #internetmarketing #socialmedia #marketinginfluencer #socialmediainfluencer …

The Ultimate Guide to Using Hashtags to Promote Your Instagram Page”


Tips to Post Quality Content

If your website is in the blogosphere, chances are you’re using Instagram to grow your following. Instagram can be a great way to drive traffic to your website and boost brand awareness. Here are a few tips for posting quality content on Instagram: 

1. Use branded hashtags.

Hashtags are a great way to track which posts are resonating with your followers and find trends among your followers. When you tag a brand or product in a post, not only will people who follow that brand see it, but people who follow other hashtags associated with that brand too! For example, if you sell dietary supplements, you might tag #fitfoodsolutions and #supplementstips in your posts to increase the chances of reaching relevant influencers.

2. Showcase your best work.

Make sure to feature your best content on Instagram—this will help build credibility and trust with potential customers. Share posts about how you’ve helped others achieve their goals, what new products or services you’re launching, or anything that shows off your expertise and makes you stand out from the competition.

3. Use images that tell a story. 

When posting on Instagram, make sure each image tells a story . Include a visual that supports your post, so readers can quickly see what you’re sharing and why it’s important.

4. Share content on relevant topics. 

It’s important to share your content on the right platform—but make sure it resonates with your target audience as well. To ensure this, focus on sharing content that relates to your niche, will interest your followers, and won’t be offensive or inappropriate.

5. Make use of hashtags but don’t overdo it!

Using hashtags is one of the quickest ways to get people more engaged with your account and increase exposure in the eyes of Instagram followers. However, too much hashtag usage isn’t always a good thing! Research shows



Instagram is a powerful social media platform that can be used to drive traffic to your website. By following some tips and tricks, you can create successful Instagram campaigns that will help you boost your website’s traffic and build brand awareness. If you are new to Instagram or want to improve your current strategy, read on for some helpful advice.


Author Bio

Joe Barry is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency leads, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors’ area of expertise.

Leave a Comment

Your email address will not be published. Required fields are marked *